‘Baking No Moans About It’ – a ZTT advert from The Face

David Smart: “‘Baking No Moans About It’ – very Paul that one”

artist: Various title: Baking No Moans About It format: The Face 1pg advert design: XLZTT photography: n/a cat. no: ZTIS100 date: 10/83 art of notes: notice that it mentions ‘selected and edited by Trevor Horn and Paul Morley’ in relation to ‘Into Battle’.


  1. Ian

    Am loving this web site Mr. Strictly sir!

    I too obsessed on reading (and reading fruitless meaning into..) the sleeve notes on all the Frankie records back in the day – thanks for this public service :o)


  2. Matthew Lindsay

    Great website!
    I am currently writing Tom Watkins memoirs with him and I/we are desperately looking for information and material from the XL Designs era. Tom’s book is a n opportunity to document this vital aesthetic development in 80’s pop culture. Any contributions would be welcome. Please get in touch!

    All Best,
    Matthew Lindsay

    PS. We have a Sarm West brochure that you can have a copy of

    I am

  3. Kevin Foakes (Author)

    Hi Matthew
    Sorry for the late reply, I’m just getting back to the site after a long absence. Please forward your email (I can’t access it here for some reason) as I have a lot of info inc an lengthy email with David Smart.

    • Matthew Lindsay

      Thanks so much for the response. Hope it isn’t too late to get some assistance on XL Designs for the Tom watkins bio. . Please get in touch! mattlins77@hotmail.com

      All Best,

  4. Marcus Gray

    Having only just found this blog, I am making my way through it chronologically, and am thrilled to see that the Tom Watkins book mentioned here is to be published this year: https://www.amazon.co.uk/Lets-Make-Lots-Money-Secrets/dp/0753541963

    • blättern:Stimmt gefiel mir auch besser. Habe aber ein Kotritibilatämsppoblem mit dem neuen Layout, darum musste ich das abschalten. Ist aber auf meiner ToDo-Liste…

    • Keep these articles coming as they’ve opened many new doors for me.

    • 9th October: Obama wins the Nobel Peace Prize.11th October: Obama sends 40,000 more troops into Afghanistan.Something very very wrong there. To give a prize based on ‘efforts’ would be a last option. Ie, there’s nobody else who’s achieved anything. It’s all going even more tits up.

    • If would be nice if we could stop calling these people "liberal" (which means "broad-minded: tolerant of different views and standards of behavior in others") and call them what they actually are instead, which is fascists.I never know what to call people on the American left. They're not liberal or progressive. But "leftist" evokes, you know, some guy in a beret with an AK-47 running around the jungles in South America. So I settled on "lefties" eventually, which is still kind of lame but the best I can come up with.

    • Estoy en el esfuerzo y pidiendole a dios mas fortaleza para continuar con la vision de hacer viviendas productivas , en areas de construccion,agricolas, para poner un granito de arena las familias menos pudiente de esta sociedad,en cualquier parte del mundo,ya que todos somos hijo de dios.

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